In the Media

These Are Our Favourite Affordable Hair Straighteners For Sleek Strands On A Budget

The humble hair straightener may be one of the most universally loved beauty tools to grace our cabinets. No matter your hair type or desired styling goal—whether you're after sleek strands, tousle...

Serial Entrepreneur And Viral Hair Tool Founder Tara Simich Replicates Her Success By Following These 7 Spiritual Principles

I’ve always envied the entrepreneurial type who goes searching for a product, can’t find it, and decides the most logical solution is to create it—oftentimes with no experience or expertise in the ...

I Went Travelling For 6 Weeks & The Only Hair Product I Packed Was This Finishing Serum

Serums often scare me because I still have trust issues from the truckload of anti-frizz products I bought at age 13 that claimed they’d make my hair as sleek as a Kardashian’s, only to do absolute...

The $21 Product Behind Kelsea Ballerini's Sleek Bun at the Grammys

Kelsey Ballerini's 2023 Grammys beauty look deserves a spot on the best-dressed list. The "Heartfirst" singer arrived on the red carpet on Feb. 5 dressed in a stunning custom yellow gown by Prabal ...

I Tried This Tiktok-Famous Curling Iron — & My Hair Has Never Looked Better

When it comes to my hair, I tend to live by the mantra "less is more." I have naturally thick tresses, so I often just let genetics do the heavy lifting in my daily routine. However, due to my mixe...

A Definitive Guide to Every Hair Product Hailey Bieber Uses—Including The Shampoo She Shares With Justin

Hailey Bieber is best known for her glazed donut skin, but we’re putting the spotlight on her hair. Her locks look just like her complexion and makeup: effortless and chic. So, of course, we want t...

Struggle To Get *Those* Scandi Waves? This Aussie Hair Styling Range Is Here To Help

The Scandi blowout is one of the most hyped hairstyles around, but getting those swooshy bangs and bouncy waves and keeping your hair shielded from the heat of your styling tools is harder than it ...

Frustrating shopping trip behind Mermade Hair Waver idea

‘Terrible’ at hair, this Perth mum’s frustrating shopping experience prompted her to come up with a tool loved by celebs and shoppers alike. The idea for Mermade Hair came by chance to Tara Simich ...

This Kardashian-approved hair tool gives perfect beachy waves

Taking inspo from California surfer girls, beachy waves are the more relaxed sister of the pre-Raphaelite curls that turned heads on the Met Gala red carpet earlier this year, as sported by Kaia Ge...